Real Madrid president Florentino Perez has revealed that they have opened talks with tech giants Apple over an 'infinite Santiago Bernabeu' project.
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Real Madrid facing ticket availability issuesPerez reveals 'infinite Santiago Bernabeu' plansLos Blancos open talks with Apple over projectFollow GOAL on WhatsApp! 🟢📱Getty Images SportWHAT HAPPENED?
Real Madrid and Apple are negotiating the creation of specially created and curated Vision Pro glasses experience that would allow supporters to watch the game from the comfort of their own homes. Los Blancos president Perez confirmed the plans to work on ticket availability issues on Friday.
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The initiative aims to address the issue of limited season tickets, as demand exceeds supply. Real Madrid is attempting a novel solution to the issue as they are in talks with Apple to develop the "Infinite Santiago Bernabeu," an immersive augmented reality experience that will allow supporters to enjoy the game from the comfort of their own homes.
Getty ImagesWHAT PEREZ SAID
Speaking at a club assembly on Friday, Perez said: "It's a problem. Everyone wants to come to the Santiago Bernabeu and that's why we're negotiating with Apple about being able to put on glasses and watch the game as if you were in the stadium, it would be the infinite Santiago Bernabeu."
WHAT NEXT FOR REAL MADRID?
With talks still underway and how complicated the project will be for both Apple and Real Madrid to work on, it may be a while before this vision can actually come to life. Los Blancos will take on Leganes later today at Estadio Municipal de Butarque.
